#Best AI POWERED Digital Marketing Program
India’s Best Online Digital Marketing Certification Course
- DCA Benefits
- More than 73+ Modules.
- 25+ Certifications
- Daily 2 Hours of Classes.
- 100% Practical TrainingList Item
- 15+ Case Studies and Live Projects
- No Technical Background is Needed.
- 1600+ Placement Partners.
- 3.5 Lacs Worth Tools Free.
- Trainers with 9+ years of experience.
- 100% Job Placement Assistance.
- Resume & Interview Training
- Free Spoken & PD Classes
- Internship Program Available.
- Industry Recognized Certificate
- Lifetime Free Support
Download syllabus
We're providing the best Digital Marketing Course
Discover how to increase the visibility of your website on Google by using these useful SEO suggestions. Learn PPC tactics to increase your return on investment. Explore the world of popular AI tools and discover how to handle social media accounts for customers and produce effective meta advertisements. Our course, which has over 8 years of experience, covers a wide range of subjects to provide you the tools you need to succeed in digital marketing. Advance your understanding to succeed in the ever-changing field of internet marketing!
Explore Our Digital Marketing Course
Module 1 :- Fundamentals of Digital marketing
- What is Digital Marketing?
- Scope & Latest Trends
- Career and Jobs in Digital Marketing
- Understanding Channels in Digital Marketing
- Setting marketing objectives
- Business Models & Competitor Research
- Marketing funnel & customer journey
- Identifying target audience segments
- Developing a value proposition
- Important terms & metrics in Digital Marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels-Inorganic and Organic
- Choosing the right channel mix for your business
- Creating a Buyer Persona
- How to think like Marketer
Module 2 :- Domain Marketing, Website Planning & Creation
- What is Digital Marketing?
- Scope & Latest Trends
- Career and Jobs in Digital Marketing
- Understanding Channels in Digital Marketing
- Setting marketing objectives
- Business Models & Competitor Research
- Marketing funnel & customer journey
- Identifying target audience segments
- Developing a value proposition
- Important terms & metrics in Digital Marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels-Inorganic and Organic
- Choosing the right channel mix for your business
- Creating a Buyer Persona
- How to think like Marketer
Module 3 :- Web Analytics + GA4
- Google Analytics Overview Google Analytics Set Up Important Terms & Metrics Real time Report
- Audience and Acquisition Report
- Behavior and Conversion Report
- GA4’s functions and features Setting up Google Analytics 4 and Overview
- Final SEO Performance Report Submission
Module 4 :- Introduction to SEO
- Introduction to SEO
- Keyword Research
- What are keywords in SEO?
- SEO-friendly Content, Planning & Strategy
- Technical SEO
- Local SEO
- Common SEO Pitfalls
- Importance of Keyword Research
- Types of Keywords
- On Page SEO
- Google Search Console
- Off Page SEO
- Site Audit: Checklist & requirements
Module 5:- Social Media Marketing
- Basics of Social Media Marketing
- Significance, Role, Goals and Elements
- Social Brand Management
- Setting Up Audience Persona
- Social Media Marketing Strategy (B2B & B2C)
- Content planning and calendar creation
- Social Media Marketing Key Metrics
- Content Creation and Curation
- Organic Postings
- Social Media Management Tools
- YouTube Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
Module 6:- Content Marketing & Blogging
- Introduction to Content Marketing
- Benefits of content marketing
- Different types of content and their uses
- Understanding TOFU, MOFU, and BOFU
- Researching and Identifying Audience Needs
- How to plan a long term content strategy?
- How to find your blogging niche?
- Creating strategy for blogging
- Right way to do SEO in blogging
- Google Web Stories
- Content marketing tools
- Developing Content Plan for Website or Blog
- Content Cluster Strategy
- Converting traffic to leads
- How to build traffic on new blog?
- Essential blogging tools
- Monetization strategies for blog
- Using ChatGPT for blogging
Module 7:- Performance Marketing (Google Ads)
- Introduction to Google ads
- Campaign types and structure
- Exploring different keyword match types and their impact
- Types of Search Ads
- Crafting compelling ad headlines and descriptions
- Understanding bidding options and strategies for maximum ROI
- Creating search campaign structure from scratch Campaign tracking and performance management
- Analysing Different Audience Types in Google Ads
- Importance of Discovery Display ads
- Understanding YouTube Video Advertisement
- Universal App Campaigns
- Using Chatgpt to prepare ad copies
- Conversion Integration with GTM, Conversion Linker
- Remarketing in Google Ads, Benefits, Audience Manager
- Discovery Campaign (Setup), Shopping Ad, Google Merchant Centre
- Performance Max, Benefits, P Max Setup, Hotel Camp.
Module 8:- Performance Marketing (Meta Ads)
- Basics of Performance Marketing
- Picking the right platform
- Competitors Analysis in Performance Marketing
- B2B, B2C & D2C
- Introduction to Meta Ads
- Understanding the Objectives Metrics to track, Buying Type & Meta Algorithm
- Audience stages in Meta Ads Manager
- Bid Strategies, CBO VS ABO and Meta Funnel
- Meta Pixel and analyze various successful cases
- Event Step Tool, custom and look alike audience
- Dashboard ROAS VS Realized ROAS
- Campaign Performance analysis and optimization
- Ad automation – RevealBot/Madgicx
- Automation Possibilities, Martsch Stacks
- Rule Automation, Creative Automation Platforms
- Execute an end to end campaign on Meta and Instagram
Module 9:- Performance Marketing (Other Platforms)
- Instagram Ads & its types Instagram Business Account Setup
- Setting up Instagram Ad Campign
- Linkedin ads and its types & importance LinkedIn Page – Creation Create Business Manager
- Campaign Objective Identify Target Audience Ad format Budget & Schedule Review and launch
- Linkedin Conversion Tracking
- Twitter Ads & its type, Ads Formats Twitter Ads account setup Ad creation
- Twitter Conversion
- What is Third Party Ads? Benefits of Third Party Ads Disney + Hotstar Ads Campaign Setup
- Spotify, Sharechat Ads
Module 10:- Media Planning
- Basics of Media Planning
- Media objectives and strategy
- What is a media mix and why is it important
- Media Budgeting – allocation across different channels
- Media buying – Direct vs Programmatic vs Real-Time Bidding
- Online marketplace for buying ad spaces – Releasemyad & Themediaant
- Media Scheduling Strategies
- Media Evaluation Metrics & KPIs
- Brand Safety & Ad Fraud
Module 11:- Influencer Marketing
- What is Influencer Marketing
- The Content-Driven Approach
- Why Should Brands opt for Influencer Marketing?
- The Advantages of Influencer Marketing
- Top Successful Influencer Marketing Campaigns
- How to Connect With the Right Influencer
- Different Influencer Marketing Platforms
- Paid promotions
- Gifts and Giveaways
- Brand Ambassador and Affiliates
Module 12:- Online Reputation Management (ORM) + Conversion Rate Optimization (CRO)
- Definition and Scope of ORM
- Utilization and Significance of ORM
- Key Benefits Derived from Implementing ORM
- Operational Mechanisms of ORM Platforms
- Various ORM Platforms & their Distinct Features
- Strategies for Effective Review Management
- Adhering to ORM Platform Policies
- Differentiating Comments and Reply Types for Content
- Addressing Negative Reviews
- ORM Techniques and Strategies
- Crafting and Distributing Press Releases for ORM
- Tools for ORM
- Guidelines for Efficient Client Management in ORM
- Basics of Conversion Rate Optimization (CRO).
- CRO Process: Observe, Ideate, Test, Deploy
- Effective strategies and methods in CRO
- Checklist for CRO optimization
Module 13:-Email Marketing & Whatsapp Marketing
- Why Should You Care About Email Marketing
- Whos Winning the Email Marketing Game
- Easy Ways to Ace Email Marketing
- Boost Your Email Game with These Tips
- Numbers that Matter in Email Marketing
- WhatsApp Marketing: The Good and the Not-So-Good
- Things to Know Before Trying WhatsApp Marketing
- Mixing Email and WhatsApp Marketing Made Simple
Module 14:-Marketing Automation
- What is Marketing Automation and why is it important
- How can I use Marketing Automation to sell more
- Marketing Automation Tools and Platforms
- Marketing Automation Workflows
- Marketing Automation for B2B & B2C
- Automated Email Marketing Campaigns
- SMS Automation
- WhatsApp and IVR Automation
Module 15 :- Freelancing & Portfolio
- How to start freelance work Freelance Platforms Professional profile creation
- Projects work list & portfolio, How to create proposals
- How to Set pricing for projects, Time Duration Decide, Billing Creation
Module 15 :- Resume Building + LinkedIn Optimization & Interview Prep
- Resume Building
- Resume Overview
- LinkedIn Profile Optimization
- Interview Preparation
- Live Interview session
Who Can Join Course ?
Whether you’re a homemaker, business owner, or student, this course welcomes anyone with the passion to earn more and thrive in the digital word. Unlock your potential and join us with an amazing offer and reasonable price.
PROGRAM LEARNING OUTCOMES AND CONTENT
What Will You Learn?
With Digital Charanjeet advanced digital marketing certification course, you will learn about the latest industry-oriented digital marketing concepts and tools in just 3 months. The curriculum has been carefully crafted to give students the maximum output in minimum time.
Introduction to Digital Marketing
website planning & design
search engine optimization
google ads (ppc)
social media marketing
youtube & seo marketing
Ecommerce Marketing
LEAD GENERATION STRATEGY
BLOGGING / VLOGGING
GOOGLE ADSENSE
AFFILIATE MARKETING
FREELANCING
Digital Marketing Platforms And Tools
We will help you to get familiarised with 20+ industry-leading tools used by Digital marketing experts and agencies across the country. These tools help you to gain analytical edge and automation power to define your brand journey.
This Month Placed Students
When we say 100% job placement – we mean it! Here are all the students who have recently landed a great job through our placement program which comprises 1700+ reputed digital marketing companies and IT firms.
trusted by the all
reviews from our students
FAQs About Digital Marketing Course
Here’s everything you may ask.
What is digital marketing course?
A digital marketing course is skill-based training that helps you learn several in-demand skills like SEO, SMM, Google Ads, PPC, YouTube Marketing, Email Marketing, Content Marketing, and much more. When you do this course from the best digital marketing institute in India, like Digital Charanjeet Academy (DCA), it helps you kickstart a thriving career and find high-paying jobs.
Are the classes live or recorded?
All the classes in this course are covered live on Zoom. You and your fellow learners join our mentor live for the class and interact for effective learning.
What if I miss a live class?
What if my queries or doubts are not solved during a live class?
Although it doesn’t happen because our mentors answer all your queries and clear your doubts, but if still, you feel unsatisfied, you can contact our support team.
Will I receive a digital marketing course certificate on completion of training?
Yes. Once the complete course is covered, we provide you with a professional digital marketing certificate that helps you explore great career opportunities.
Will I receive a digital marketing course certificate on completion of training?
Yes. Once the complete course is covered, we provide you with a professional digital marketing certificate that helps you explore great career opportunities.
Can I attend a demo class before enrolling?
Yes. Once the complete course is covered, we provide you with a professional digital marketing certificate that helps you explore great career opportunities.
Is it a digital marketing course with placement assistance?
Yes.Digital Charanjeet Academy (DCA) is one of the best digital marketing institutes in India. We have partnerships with more than 100 startups and companies across the country. After the course completion, we help you in interview preparation, internships, and arrange interviews with companies.
Can I do digital marketing course after 12th?
Yes. Digital marketing is a unique and completely skill-based field that doesn’t require any degree or prior experience. You can learn digital marketing after class 12th and make a career in it.
What are the benefits of learning digital marketing?
There are several benefits of SEO and digital marketing course. You can find numerous great opportunities in this field. For instance, you can become an SEO Expert, Social Media Manager, YouTube Marketer, PPC Expert, Email Marketing Specialist, Google Ads Expert, etc.
You can also start blogging, create a strategy for it, learn affiliate marketing, and earn huge amounts of passive income.
Moreover, when you have the right skills, you can create your own website, do its SEO to bring relevant traffic, sell your products and services, and grow a business.
Apply for a FREE DEMO Class
If you would like to take a tour of our facilities and experience the atmosphere first-hand through a free demo lesson, For queries, feedback & assistance.